In some cases, the instructor may adopt a particular view, and challenge the students to respond. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page a case is usually a description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person or persons in an organization. However, familiarity with the facts described in the case is not enough. However, when submitting an analysis, the student must ensure that it is neat and free from any factual, language and grammar errors. Unlike lecture-based teaching, the case method requires intensive preparation by the students, before each class Buy now The Case Study Method
By providing rich, interesting information about real business situations, they breathe life into conceptual discussions. This consists of situation analyses at the corporate and product levels and a summary of the results of the analysis. While both the instructor and the student start with the same information, their roles are clearly different in each of these stages, as shown in table 1. Case instructors usually encourage innovative ways of looking at and analyzing problems, and arriving at possible alternatives. In learning with case studies, the student must deal with the situation described in the case, in the role of the manager or decision maker facing the situation.
Some of the advantages of using case studies are given below cases allow students to learn by doing The Case Study Method Buy now
Mauffette-launders and james erskine, writng cases (ivey publishing, 4th edition) 7. The components of a situation analysis for a typical marketing case are given in exhibit 1. The instructor may ask a group of students to present their analysis and recommendations to the class. An important point to be emphasized here is that a case is not a problem. The case benefit has several advantages over traditional teaching methods.
The importance of preparing beforehand cannot be emphasized enough a student will be able to participate meaningfully in the case discussion only if he is knowledgeable about the facts of the case, and has done a systematic case analysis. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion Buy The Case Study Method at a discount
While both the instructor and the student start with the same information, their roles are clearly different in each of these stages, as shown in table 1. Managerial decision-making involves integration of theories and concepts learnt in different functional areas such as marketing and finance. Students are expected to participate in the discussion and present their views. Usually, the greater your reliance on facts (rather than speculation or assumptions), the better the logic and persuasiveness of your arguments and the quality of your decisions. The instructor may ask questions to the class at random about the case study itself or about the views put forward by an individual student.
Quite often, a written analysis of the case may be a part of the internal evaluation process Buy Online The Case Study Method
Cases in other functional areas such as strategy can also be analyzed using similar frameworks. The extent of participation is never the sole criterion in the evaluation the quality of the participation is an equally (or more) important criterion. The student must also keep in mind that different kinds of information are presented in the there are facts, which are verifiable from several sources. If a student has some new insights about the issues at hand, she is usually encouraged to share them with the class. The student must also acquire a thorough understanding of the case situation, through a detailed analysis of the case.
The evaluation of a students performance in a case-driven course can be based on some or all of the following factors written case analyses (logical flow and structuring of the content, language and presentation, quality of analysis and recommendations, etc Buy The Case Study Method Online at a discount
Case instructors usually encourage innovative ways of looking at and analyzing problems, and arriving at possible alternatives. This provides students the flexibility and confidence to deal with a variety of tasks and responsibilities in their careers. To put it simply, there is no unique, correct answer in the method usually involves three stages individual preparation, small group discussion, and large group or class discussion. To grasp the situation described in a case study, the student will need to read it several times. There are inferences, which represent an individuals judgment in a given situation.
However, sometimes, instructors may require individuals or groups of students to provide a written analysis of a case study, or make an oral presentation on the case study in the classroom The Case Study Method For Sale
The key to a good presentation is good preparation. This provides students the flexibility and confidence to deal with a variety of tasks and responsibilities in their careers. Broadly speaking, the different stages in the case analysis process could be as follows 1. Their ability to identify and understand the underlying problems rather than the symptoms of the problems is also enhanced. If a group of students is asked to analyze a case, they must ensure that they meet to discuss and analyze the case, by getting together for a group meeting at a suitable time and location.
If a case has been assigned for discussion in the class, the student must prepare carefully and thoroughly for the case discussion For Sale The Case Study Method
As mentioned earlier, the situation analysis should be followed by problem diagnosis and action plan recommendations. Students must be careful that the contributions they make to the discussion are relevant, and based on a sound analysis of the information presented in the case. The subsequent readings must be more focused, to help the student become familiar with the facts of the case, and the issues that are important in the situation being described in the case the who, what, where, why and how of the case. A problem usually has a unique, correct solution. Alternatively, an individual student can also be asked to make a presentation.
Broadly speaking, the different stages in the case analysis process could be as follows 1 Sale The Case Study Method